🌎 I help scale the worlds largest personality brands by consulting and advertising. 🏆 #Mentor To 1000's
🌎 I help scale the worlds largest personality brands by consulting and advertising. 🏆 #Mentor To 1000's
I have a bunch of losers DMing me and telling me I’m fake today 😂 Problem is - all these people look to be making $30k a year or less and none of them follow me, bottom feeders behavior to those hating lol To my haters: I promise to always keep making more money, to keep helping more people, to always get healthier and happier while inspiring you away from your miserable life Comment below how I’ve helped you in life if you’ve gotten results with something I teach 🧠
I dare you to try this in your business 🤑
Cold calling is like driving a car with the E-Brake ripped and no oil in the engine on flat tires 😂😂😂
Master the ability to apply psychology and cognitive biases into your marketing strategies Ask questions about how to do it in the comments and I’ll answer a few 📝
Let’s say you average an open rate of 20% on email leads. Your cost per lead is actually 5X as much, are they still profitable? If your goal while generating emails leads, is to turn them into future revenue - you’re wasting time and money! I’m a big fan of chatbots and social retargeting. Meaning I prefer to leverage the social media retargeting lists I can build over email marketing any day of the week. It’s more cost effective too. At this mastermind I was presenting at, the lowest cost per lead someone had was $2. My cost per lead to retarget someone through social media is generally $.01 - sometimes its lower around $.001 That means my advertising dollar literally goes 100X to 1000X further than the advertisers generating emails leads comparatively, and they can only follow up with 20% on average. Sure, I can only keep social media retargeting lists for up to 1 year from the time someone interacted, but why is that a bad thing? If someone actually likes your brand and content, they will stay engaged and will therefore stay in the retargeting list. Stop trying to generate email leads and start adding contextual content sequences that aid your sales process instead. It’s cheaper, reaches more people, and has more impact in your sales cycle. And to be clear, you should still leverage marketing automation for follow up via email, because it will help make money. However it should not be the main focus on revenue generating marketing activities.
When targeting cold traffic with your content, your goal is to get them to watch to the 10 second mark, while establishing 3 biases. Those 3 biases are authority, social proof, and curiosity. You market to the subconscious because the “conscious” part of the brain is only used to figure out what we don’t understand, everything else happens on the subconscious level. All humans make snap second judgements, no one is excluded from this. Therefore through our content, and the short video clips we can place in front of others, we can establish those 3 biases. Cold traffic doesn’t know you, they don’t care about you, and they have no reason to do any of that until you give them reasons to. Authority, social proof, and curiosity come from the types of visuals you’re flashing in front of them. Groups of humans looking in one direction, association with known authority figures, alpha frame body language, others speaking about you instead of you speaking about yourself, are all examples. Average person scrolls 356 ft per day, averaging 1.8 seconds per post while mindlessly scrolling through FB and IG. Rotate your clips every 2 seconds that establish the 3 biases in the first video you’ll target towards cold traffic for best results. Getting them to 10 seconds is 5.5X the amount of attention they give an average post, therefore that shows high intent that they were interested and should be retargeted with more content to continue the framing process of the sales cycle. You’re no better than a grimy mall salesperson pitching random people if you’re going straight for the pitch to cold traffic. Don’t be a digital clipboard salesperson, step up your game or your business will continue suffering and will stay limited in its potential from leveraging old school marketing strategies and not thinking.
Most of you market like a protein powder company. You leverage 1-2 hooks MAX, and you wonder why you get so few customers. In reality, there’s typically 20-30 hooks that will attract 20-30 different customer profiles into your business. Generally, people are lazy and don’t spend time to think. People are also typically reactive. Spend time to sit and THINK of the 20-30 buying motives for your product, and turn them into hooks to leverage in your marketing. Don’t be lazy, you’re not a protein powder company. Don’t be reactive, you’re a business owner now. Why throw random shit at the wall to see what sticks when you could THINK and be proactive instead? 🧠
Comment below if you want me to post some clips from my recent presentation from the @garrettjwhite mastermind 👇 Attendees paid $10k each to attend, a lot of heavy hitters were in the audience 🤑
Most of you only advertise on one channel, and that’s very dangerous at scale. One of my inner circle students generates $450k in revenue monthly, and spends ~$200k/mo on ads... only on Facebook and instagram. Him and many other business owners also in his situation wake up fearful daily because their business could go away over night. One ad account goes down, there business goes down with it. One of my recent clients has over 350,000 subscribers on YouTube and does $300k-$500k/mo, with 0 presence on Facebook and IG 🤢 DIVERSIFY Do not be a one legged stool. Master getting customers and leads on all channels, both paid and organic (while it lasts ).
Like anything, the first movers who have been getting the most organic reach for years, leverage tools to ensure they get more reach. Ever see all the shocked and surprised looks on thumbnails when scrolling through YouTube? 😯😧 The algorithms on these social channels care about what emotion they are going to generate in someone who see’s the content. Based on the emotion measured in your videos, can dictate WHO has a higher probability to see your content or not. Are you are leveraging this in your content distribution strategy? Or are you still guessing? 🤔
Humans typically do not invest time or energy into anything that cannot get them more energy, resources, or stimulation. Nobody moves until the first movers take action. The first movers in our population are the main driver for the general populations behavior and beliefs. The general population looks at the first movers as the human guinea pigs, and then qualifies what they do and think accordingly. To create a movement, you need to tap into the first movers. The general population won’t budge until they have the validation from their leaders.
I asked someone in the crowd, “how are you getting more of the right people, your future customers, to see your content.” His answer was something about getting “power likes” and engagement groups. Both of which are outside of HIS control. That strategy is limited and so are all organic distribution strategies. Paying to distribute your content to ideal future customers enables you to build social lists that can be segmented and retargeted. We’ve been doing this for years helping personal brands make millions monthly, this is tested and works great at scale. You’re also leveraging a real life sales process instead of disrespecting people by skipping right to the pitch, like a grimy mall salesperson. You need a strategy that is within your control and is scaleable, that doesn’t rely on other people for things like power likes or whatever you want to say works currently lol This is the time to be a first mover and get the most advantage leveraging this approach. When I asked the audience how many people in the room out of about 50 were leveraging a paid content strategy, 4 people raised their hand. That’s an opportunity.
Marketing tip: simplify complex topics to get more sales, resulting from more people understanding what you’re trying to say you can do for them, in less words
PSA to all the hard flexers 📣💰
Students trust me with their goals, desires, and seek my assistance in achieving their outcomes daily. As a mentor, I’m consistently developing myself to deliver at higher levels, with deeper insights to help you get there. Over the years, I’ve had 1,900+ paid students, and tens of thousands that have learned from me through free resources. The greatest internal struggle I see a majority of my students are dealing with, is unlearning while learning new data. All of the new ways to think, the new strategies, principles, options... All of it will confuse you, unless you harness the power of deprogramming yourself. This process starts with self awareness. You need a deep understanding about how you think of money, life, business, rich people, wealthy people, finances, value, emotion, nutrition, habits, relationships, communication, style, social life, risk, making bets, probabilities, and dozens of other areas that might be impacting your potential. The initial process is confusing. You flood yourself with all of this new incredible data that can change your life, and then you have anchoring thoughts that prevent you from applying it unless you can unlearn in real time while that new data is coming in. The best ways to do this are through community, communication, and consistency in the new data coming in from multiple trusted perspectives. Changing your world to a new world is a process, and it doesn’t happen overnight. Change and new actions breed uncertainty and fear generally, because to most people consistency and routines is certainty. That’s why a lot of people get stuck, and never change. They don’t want to take risks to build their new self. They don’t have a process to trust, therefore they get stuck and don’t trust change and new actions, because it conflicts with their beliefs and way of life they’ve come to understand. Make sure you have a mentor that understands this process, and assists you along the way. You’ll get substantially greater results if you can pull this off successfully and with help 💰 Stay focused
Build your ideal character and then be the ideal character. - Do not fake it until you make it, that will make you ooze inauthenticity and deception. - People are smart, they will know. - Once you start actually doing what you need to do to become what you want to be, you will realize it will take longer than you might want to wait for. - That’s why so many people choose to fake the perception they are what they want to be, instead of actually being what they claim to be. - Learn to do the things others are not willing to do, that take time and resources. - Learn to think more long term. - The more obstacles you overcome, the further away you’ll become from others ever reaching your level. - Build on a solid foundation of authentically being yourself that will last you decades, instead of a shaky foundation built on bullshit that will crumble in months 👨🏫👩🏫 - There’s a “personality brand” apocalypse that’s already wiped a majority of the turds out of the game, if you observe you can see them dying daily now because they played the game wrong 🎮 - Tons of great lessons out there right now. My grandfather always taught me that a fool learns the hard way, and a wise man learns through others. - Stay sharp! 🔪
“What do you say in an email when sending the perfect cold video pitch?” . What question can I answer for you? Comment it below 💭
Here’s the positions you need to hire for your personality brand to have million dollar monthly potential 💰 . And unlike other turds on IG talking about personal brands, my agency has been able to work with 6 different million dollar monthly earners that we’ve helped scale 🤑 . We’ve also helped over 41 personality brands reach the 6 figure monthly mark, check my YouTube for testimonials 🏆 . And in fairness to both our winners and losers, we’ve worked with a lot of personality brands that we’ve failed to help over the last 4 years too 📉
Your company name is important, it should be easily pronounced and easily spelled. . I make fun of myself all the time for naming my agency “Megalodon Marketing” because so many people can’t pronounce or spell it 😂 . What’s your company name? Comment it below
I was asked “how do you manage a clients marketing funds?” 💰 Full Q&A video on YouTube 🎥
“How do manage losing a client? What do you do?” . Full Q&A on my YouTube channel 🔥 post your question below to be in one of the next videos!
In this Q&A I answer questions on readcations, advanced ad tools, and my morning routine! Be sure to comment the questions you want answered below Just launched a new series on YouTube where I answer your questions in more depth compared to 15 seconds in instastories, go check it out on my channel for the full video 🔥
In this Q&A I cover leveraging the perfect cold video pitch to close high ticket deals, what email copy to use when sending it, and some objection handling techniques you can use. The full video is on my YouTube channel - be sure to DM me, comment below, or comment on the YouTube video for your chance to have your question answered!
In this Q&A I cover the types of clients you should be doing advertising for! Full video on YouTube now 🔥 drop your question you want answered in the comments or DM me
In this Q&A I answer a question on personality branding! Be sure to comment the questions you want answered below Just launched a new series on YouTube where I answer your questions in more depth compared to 15 seconds in instastories, go check it out on my channel for the full video 🔥
People ask me all the time, “who are you and what do you do?” 🤔
One of my clients, Dan Lok, went from a few hundred thousand dollars monthly to MILLIONS each month in under a year 🤯 . He was honored with the $10M club award from Clickfunnels at their yearly Funnel Hacker Live event, hosted in Nashville 🤠 . I’ve worked with a lot of heavy personality brands, but Dan has been the fastest pacing in terms of scale that I’ve had the honor of working with! . The lessons I’ve learned from this man, and the gift of helping him as he continues to scale to well over $100M yearly in the coming months is invaluable to my potential as an entrepreneur. . His entire team is also heavy hitters who are all focused, intelligent and highly skilled, which helps MASSIVELY in the success of helping the amount of students he does. . My favorite lesson from Dan is, “you’ve got time.” 🕰
I hosted a meetup the other day for all of my students, and we spoke about a ton of random lessons and actions they could take to improve. One of the more interesting lessons I found, that had the most impact on everyone, was the lesson of “alpha frame.” A majority of everyone I’ve ever met, lives in beta frame. Humans recognize quickly (in most instances under 3 seconds on average ) if someone is in an alpha frame or beta frame. You can see a persons decisions in their body, you can hear their emotional stance in their tonality, you can feel their emotional state through empathy, and you can understand a person through body language down to their facial expression, etc. Most of us discount how powerful that split second decision is. It can make or break how someone is framed to view any of the other data you provide. Alpha frame comes when you’re in a deep, convicted belief about what you know and your beliefs. Alpha frame comes when you know yourself, and are emotionally unswayed by outside forces and circumstances, it comes when you are aware and proactive rather than weak and reactive. Anyone can achieve this state, however there are 7 limiting beliefs that’ll keep you in Beta frame that Dr Pratt taught me when I recently got hypnotized for success. 1. ) I am not safe 2. ) I am worthless 3. ) I am powerless 4. ) I am not lovable 5. ) I cannot trust anyone 6. ) I am bad 7. ) I am alone Overcome any form of belief within you that contains a source/root of one of the above seven beliefs, and you’ll naturally align to an alpha frame with less friction. You know on the inside if you’re faking it, and so does everyone else. Obtain true alpha frame, it’ll be one of the best personal development projects you’ll ever take on.
This is my face when people don’t celebrate Money Monday ^ Be direct in checking people who complain about being productive, hold them accountable to not be such a selfish bum. I’ve never met anyone who’s bitched their way to the top! 🤷🏻♂️
Caption this lol
One of my students @jeromy kovatana just entered into the $100k monthly club 🏆 . He’s been in my DMM - Digital Marketing Manuscript program for over a year now, and is also apart of my Inner Circle of mentees ⭕️ . Purebred winner right here 😤 congratulate him on the big W 💰
You have and earn exactly what you deserve. Your life is the way it is because you’re tolerant of your circumstances. You probably barely read, barely study, and you likely don’t take courses or hire mentors. If you want to change, discipline yourself to do what you need to do for change to exist. Quit being soft and bitching about how your life sucks and instead DO something to make it better. Life will not provide you with a participation trophy, trophies are for winners only in the real world.
When I was in my first year of running my agency, @gregsreid changed my viewpoint on life and business countless times as a mentor. Each lesson having a massive impact on me. Appreciate your counsel Greg, I’d highly encourage all of you to connect with him if you get the chance 📚
You get baby results in life when you have baby conviction levels and think small Go big, you’ll learn more and be in a better position than if you cower your entire life like a soft bitch