Creating a better future for people and nature. 🌎 Join our alliance.
Creating a better future for people and nature. 🌎 Join our alliance.
Why are our forests burning? The vast majority of the fires in the Amazon and Indonesia are manmade and intentional — the result of illegal deforestation and clearing of farmland. Wildfires are in fact quite rare in tropical rainforests, due to the high humidity. Even in the dry season, the flora is usually too wet for lightning to spark a blaze or for accidental fires (from a burning campfire or cigarette ) to take hold. Agribusinesses clear vast stretches of pristine, untouched forest to make room for cattle pasture (in Brazil ) and cropland (soy in Brazil, palm oil in Indonesia ). The cheapest and quickest way to do this in such humid conditions is to cut down the trees and underbrush with chainsaws, let them dry out for a month, and get rid of the debris by burning it. The damage does not stop there. Large-scale clearing disrupts the very processes that give the rainforest its name—the ability to absorb, store, and recycle water as rainfall. As the soil dries out and tree cover is lost, the forest shifts from being fire-resistant to fire-prone. "This is one of the most traumatic things you can do to an ecosystem," explains Nigel Sizer, the Rainforest Alliance’s chief program officer. Stay tuned to our Instagram this week as we break down why the world’s forests are ablaze and how our work prevents these fires before they start. #RainforestAlliance #ActForAmazonia #StopDeforestation #Explainer 📸: @sergioizquierdophoto
From the Amazon to the Arctic, forests around the world are burning. Catastrophic manmade fires are raging across the Brazilian Amazon, imperiling the world’s most biodiverse forest. In Indonesia, annual blazes set to clear land for oil palm plantations are ravaging the ancient rainforests of Kalimantan and Sumatra. In the wake of the unprecedented wildfires that tore through the frozen lands of Siberia and Alaska this summer, many fear that the worst is yet to come. As the global alarm sounds, many are asking why our forests are burning—and who is to blame. Stay tuned to our Instagram this week as we break down why the world’s forests are ablaze and how our work prevents these fires before they start. #RainforestAlliance #ActForAmazonia #StopDeforestation #Explainer 📸: @sergioizquierdophoto
Did you know that agriculture is responsible for 80 percent of tropical deforestation? The more we raze forests, the more we accelerate climate change. That’s terrible news for all of us, not least of all smallholder farmers, whose crops can be wiped out by droughts, floods, and pests and diseases. Avoiding deforestation is a crucial step in making agriculture more sustainable. #RainforestAlliance #StopDeforestation #ClimateSmart #Agriculture #ActOnClimate 📸: @sergioizquierdophoto
Indigenous people comprise less than 5% of the world's population, yet they protect 80% of global biodiversity. It is time for the rest of the world to study their best practices and follow their leadership in living in harmony with nature. On this Indigenous People’s Day (USA ), we bring you a message from Maurício Yukuana, director of the Hutukara Yanomami Association in the Brazilian Amazon. #actforamazonia #indigenousrights #forestsresist
@lheerink for my last post @rainforestalliance I hope we haven’t fired too much information at you! I wanted to end by letting you know what you can do to make sure your coffee is from a sustainable farm. Buy single-origin coffee and check the farm ☕👨🌾 If you want to know more about coffee go follow Finca Majahual! I am going to continue to visit farms whenever the time is right! So if you know of any (sustainable ) farms: let me know! My next trip will take me to Myanmar where I will go visit some sustainable farms! #RainforestAlliance #IGtakeover #FollowTheFrog #farmersandgrowers #boerenentelers #knowwhereyourfoodcomesfrom #loesheerink #coffeegrowingpeople
@lheerink for @rainforestalliance Coffee is often shade grown. It’s the most beautiful experience walking around on the finca hearing the bees and the birds, to feel the sunrays on your skin peaking through the trees. When you go higher up the mountain the cloud forest start! Have you even seen a cloud forest? It's beautiful!! #RainforestAlliance #IGtakeover #FollowTheFrog #farmersandgrowers #boerenentelers #knowwhereyourfoodcomesfrom #loesheerink #coffeegrowingpeople
@lheerink for @rainforestalliance One of my best experiences at the farm is dancing with the kids in from the nursery room! And those kids can dance! There is a school on sight. Kids of collaborators and community members can attend La Cumbre Elementary from nursery level to 5th grade👨🏫👩🏫. And there is a literacy program for collaborators that want to learn how to read and write✍. And an English class! They are given scheduled time from work hours to take these classes if they so choose, if they complete the program, the hours they’ve taken are paid in full. When buying coffee, you don’t just buy coffee, you have the ability to send kids to school❤☕! #RainforestAlliance #IGtakeover #FollowTheFrog #farmersandgrowers #boerenentelers #knowwhereyourfoodcomesfrom #loesheerink #coffeegrowingpeople
@lheerink for @rainforestalliance Being a Rainforest Alliance Certified farm doesn’t only mean taking good care of the nature on and surrounding the farm. It also means making sure everybody on the farm benefits. Fair wages and being there for the collaborators. At Finca Majahual all collaborators get free lunch, if they want their families can sleep at the farm during harvest season, their kids get to go to school for free on the premises, there is a doctor available, they get fair wages and there is opportunity to grow. Employees are referred to as collaborators. “They are human beings that collaborate with much more than having a simple job and meeting basic responsibilities. They are collaborators in the sense that we count on them, their well being, their common sense and their will to improve and do things better to fulfill our objectives and achieve the common goals we all strive to achieve mainly, producing quality coffee in favor of improving and maintaining a better quality of life for everyone in our operation.” #RainforestAlliance #IGtakeover #FollowTheFrog #farmersandgrowers #boerenentelers #knowwhereyourfoodcomesfrom #loesheerink #coffeegrowingpeople
@lheerink for @rainforestalliance Let’s start by showing you what a coffee flower looks like😊! The flowering of a coffee tree is the first sign of a trees health and of a trees productive potential. When I visited the farm it was harvest season. We were lucky enough to see these two late bloomers🌸🌸. According to Patrick the flower season is magical: “A coffee field in full boom is a wonderful sensory experience. Not only because of the overpowering yet delicate jasmine scent that surrounds the environment, but also because of the snow-like sight caused by the pristine white flowers that blossom evenly and blanket the field.” #RainforestAlliance #IGtakeover #FollowTheFrog #farmersandgrowers #boerenentelers #knowwhereyourfoodcomesfrom #loesheerink
How do we work to stop deforestation around the globe? 🌱 Rural prosperity: We work in collaboration with farmers, forest communities, cooperatives, and businesses to build sustainable local economies in and around rainforests so that people can make a living from the land without damaging the surrounding ecosystems. Scientists have concluded that this is the most efficient, proven strategy for protecting forests from agricultural expansion, illegal logging, and extractive industries––as well as from fires. 🚛 Ethical supply chains: In recent years, hundreds of companies have publicly promised to eliminate deforestation from their supply chains by 2020. Some have made significant progress, but most have failed to realize any progress. The Accountability Framework, a roadmap for sustainability developed by a consortium of NGOs (including the Rainforest Alliance ) provides guidelines, monitoring tools, and benchmarks to provide clear guidance to companies on the path to sustainability. We are also currently developing a new, reimagined certification system that integrates decades of experience and new learnings on what works best on the ground. 🗣 Advocacy: The Rainforest Alliance works to advance policies at the international, national, and regional level to support sustainability transformation. We also serve as an expert advisor to several companies and governmental bodies (such as the European Union ) seeking guidance on policies that best support a better future for people and nature. The final, and critically important, element of our alliance is YOU. By helping us raise awareness, changing the culture of consumption, and supporting our work on the ground by becoming a member, you can amplify your own positive impact on forests and on our climate future. #RainforestAlliance #JoinOurAlliance #NaturalClimateSolutions #ClimateSmart #Agriculture #StopDeforestation #ActOnClimate #FollowTheFrog 📸: @sydellewillowsmith
Mother Nature doesn’t need us, we need the Earth. 🌎 A change of attitude is essential to take a stand for the Amazon and our collective climate future, according to Uyunkar (Domingo Peas ), field representative of the Confederation of Indigenous Nations of the Ecuadorian Amazon. Listen to Uyunkar’s beautiful wisdom, share it, and comment below if you agree! Uyunkar is one of nearly 100 Indigenous leaders, business leaders, NGO representatives, and scientists who convened in New York City on the eve of the UN Climate Summit last week. Participants focused on concrete solutions to deforestation and fires in the world's largest rainforest at the daylong event, which was co-hosted by the Rainforest Alliance and several frontline Brazilian groups working to stop deforestation and defend Indigenous land rights (No Peace Without Justice, @socioambiental , Sustainable Development Solutions Network, @imazonoficial , @nationalwildlife , with support by the @nandoandelsaperettifoundations ). #RainforestAlliance #AmazoniaBeyondTheCrisis #ActForAmazonia #UNClimateSummit #NaturalClimateSolutions
No forests, no coffee! 🌳☕️ Today is #InternationalCoffeeDay — what better way to celebrate than with some reforestation?! In 2018, forest fires devastated 72 hectares of Mexico’s Volcán Tacaná Biosphere Reserve and affected the ecosystem, biodiversity, and coffee farming communities that inhabit its forests. That’s why we held a reforestation day with the Organic Producers of Tacaná @toksmx @fundaciongigante , @hivos , @usaid , @conanp_mx , and other volunteers to plant more than 5,000 trees over 30 hectares. Want more coffee? Stay tuned next week for @lheerink ’s visit to @fincamajahual , a Rainforest Alliance Certified coffee farm in El Salvador where people and nature are thriving in harmony. #RainforestAlliance #CoffeeDay #NationalCoffeeDay #CoffeeGrowingPeople #ThankAFarmer #FollowTheFrog
The Amazon is now in peak dry season, and thousands of new fires ignited to clear illegally deforested land are burning out of control––threatening the lives and livelihoods of Indigenous people who live in the rainforest and killing millions of animals, including endangered species like jaguars. Today is the last day of our emergency fundraiser for frontline groups in the Amazon! 100% of your donation will be redirected to 9 partner organizations across the Amazon, including those working on real-time fire monitoring and reporting, training for community fire brigades, and logistical support for Indigenous community leaders. Click the link in our bio to support these frontline forest defenders. Thanks to your support, we’ve already raised more than $1 million USD in emergency funds and worked with these organizations to develop a coordinated emergency response. A heartfelt THANK YOU to those who have donated, raised awareness, and amplified the voices of frontline and Indigenous groups fighting for the future of the Amazon. We’ll continue to provide updates whenever possible, host more Instagram LIVE interviews, and share information about how we’re bringing our alliance together in defense of one of Earth’s most magnificent and important ecosystems. Thank you for being a part of our alliance. 🙏 #RainforestAlliance #ActForAmazonia #SaveTheAmazon #Donate #ThankYou
A huge thanks to all of you who have participated in our #FollowTheFrog Giveaway! We’ve had more than 700 entries in just 5 days and so many inspiring answers about how you incorporate sustainability into your daily lives. We truly believe that people and nature can thrive in harmony, and this week has inspired us to work even harder toward that goal, in partnership with YOU. And now to the winner: @aarushi_vermaa 🎉 You have won more than $2,000.00 worth of sustainable and Rainforest Alliance Certified goods!! Including a @Nespresso X @velosophy cc “RE:CYCLE” bike, made from recycled aluminum coffee capsules; @allegrocoffee coffee swag, @chocolove chocolate, @toms_of_maine soap bars; @Dovechocolate , @bixbyco chocolate, @rosaprimaroses , @TorieAndHoward candies, and Rainforest Alliance goodies. Congratulations!! Please send us a DM by October 1, 2019 so we can get your prizes to you. 🐸 And to everyone else, THANK YOU again. Remember to #FollowTheFrog year-round. Individual actions can contribute to a significant collective impact, when it comes to making responsible business the new normal. Thank you for joining the Rainforest Alliance, your fellow citizens, and our partnering companies to #FollowTheFrog to a better future! #rainforestalliance #rainforestalliancecertified #sustainableliving #sustainablefuture
‼️Comment to enter—FINAL DAY‼️ Chocolate is one of the world’s most beloved confections. Unfortunately, in recent years, a combination of climate change and bad policy—combined with unsustainable farming techniques—have caused a crisis in cocoa production. In fact, some land that once gave rise to plentiful cocoa yields has already been rendered totally unsuitable for this treasured crop. 🌎That’s why the Rainforest Alliance’s farmer training programs emphasize climate-smart cocoa-farming methods such as agroforestry – the practice of growing forest-friendly cocoa under shade trees to help minimize heat stress and potential damage, such as soil erosion, from heavy rainfall. Not only do these methods help build resilience to droughts, floods, and higher temperatures, but they also account for the shifting growing seasons in vulnerable regions. 🐸 A simple way to support climate-smart cocoa is to #FollowTheFrog to chocolate that bears the Rainforest Alliance Certified green frog seal. Whether your climate focus is renewable energy transition, sustainable agriculture, or political organizing, choosing climate-smart cocoa is a sweet climate action to help power you through the day. 👉GIVEAWAY ENTRY-QUESTION: What actions do you take in your daily life to fight climate change? Do you use renewable energy? Attend local marches and demonstrations? Write to companies to let them know sustainability is important to you? Tell us in the comments below and share this post to your stories to enter! 🎁 This week’s giveaway includes over $2,000.00 worth of sustainable and Rainforest Alliance Certified Goods to help this week’s winner lighten their environmental footprint. Including a @Nespresso X Vélosophy “RE:CYCLE” bike, made from recycled aluminum coffee capsules; @allegrocoffee coffee swag, @chocolove chocolate, @toms_of_maine soap bars; @dovechocolate , @bixbyco chocolate, @rosaprimaroses , @TorieAndHoward candies, and Rainforest Alliance goodies! See full rules for entry on our website. Link in bio.👆 #sustainableliving #rainforestalliancecertified #ClimateChangeIsReal #rainforestalliance #sustainablefarming
‼️Comment to enter‼️ Access to freshwater is vital for most terrestrial species—and certainly to any working farm. Since agriculture consumes roughly 70 percent of the world’s freshwater, water conservation on farms is an urgent imperative, especially in areas where water is becoming increasingly scarce. Through our training and certification programs, the Rainforest Alliance advances water conservation practices, such as planting a buffer of trees and bushes along streams and rivers to prevent erosion and contamination from crop runoff. Our training programs also emphasize the treatment of wastewater caused by crop processing before it is released back into waterways, supporting the health and well-being of downstream communities who may use that same waterway for cooking and drinking. And much of the world’s freshwater eventually flows back to the ocean, these same protective measures also prevent damage to coral reefs and other important marine ecosystems. 🐸 If you #FollowTheFrog to those essentials that aren’t grown locally —such as coffee, bananas, tea, and chocolate—you’re supporting farms that protect waterways and the people around them. But that’s just one action we can take to support water conservation. Our personal, daily water-saving practices are another. 👉GIVEAWAY ENTRY-QUESTION: How do you try to conserve water in your daily lives? Tell us in the comments below and share this post to your stories to enter! 🎁 This week’s giveaway includes over $2,000.00 worth of sustainable and Rainforest Alliance Certified Goods to help this week’s winner lighten their environmental footprint. Including a @Nespresso X Vélosophy “RE:CYCLE” bike, made from recycled aluminum coffee capsules; @allegrocoffee coffee swag, @chocolove chocolate, @toms_of_maine soap bars; @dovechocolate , @bixbyco chocolate, @rosaprimaroses , @TorieAndHoward candies, and Rainforest Alliance goodies! See full rules for entry on our website. Link in bio.👆 #rainforestalliance #rainforestalliancecertified #sustainableliving #cleanwater #sustainablefuture #waterislife
🚨 $2000+ GIVEAWAY ALERT! A third of the food we cultivate ends up in the garbage. One-third! It’s not just a waste of the Earth’s resources, it’s a blow to our climate stability. When food rots at the dump, it releases methane gas, which is responsible for roughly 8 percent of global greenhouse gas emissions. Composting our food scraps, on the other hand, enriches local soil and increases the productivity of existing farmland. 🌏 On Rainforest Alliance Certified farms, composting is just one of many required climate-smart strategies. Not only does organic matter keeps soils rich in nutrients and more resilient to climate change impacts like droughts, it also reduces or eliminates the need for chemical fertilizers, which can contaminate rivers and streams. Healthy soil on farms also leads to more abundant crop yields. Independent studies show that farmers following our agricultural standard regularly report yields 1.5 to 2 times higher than non-certified farms. That means less pressure on farmers to expand crop area by cutting down or burning nearby forests. 🐸 One easy way to support healthy soil is to #FollowTheFrog to products that carry the Rainforest Alliance Certified green frog seal. But for people and nature to truly thrive in harmony, that should be just one of many actions. Our personal, daily food practices can lead to even further positive environmental impacts. 👉GIVEAWAY ENTRY-QUESTION: How do you reduce food waste in your home? Do you compost? Let us know in the comments below, and share this post to your stories to be entered to win our giveaway. 🎁 This week’s giveaway includes over $2,000.00 worth of sustainable and Rainforest Alliance Certified Goods to help this week’s winner lighten their environmental footprint. Including a @Nespresso X Vélosophy “RE:CYCLE” bike, made from recycled aluminum coffee capsules; @allegrocoffee coffee swag, @chocolove , @toms_of_maine soap bars; @dovechocolate , @bixbyco , @rosaprimaroses , @TorieAndHoward candies, and Rainforest Alliance goodies! See full rules for entry on our website. Link in bio.👆 #sustainableliving #rainforestalliance #soilhealth #Sustainablefarming #permaculture
‼️COMMENT TO ENTER‼️With their amazing carbon-absorbing powers, trees are one of nature’s most powerful, proven climate solutions. According to @ProjectDrawdown , natural forest regrowth on 435 million acres could sequester 1.4 tons of carbon dioxide per acre annually, for a total of 61.2 gigatons of carbon dioxide by 2050. The Rainforest Alliance has worked with farming and forest communities for more than 30 years to protect standing forests, restore degraded/deforested land, and promote agroforestry for certain crops.🌴 🌎 As a consumer, your choices matter! In fact, this is the message one of our frontline partners in the Brazilian Amazon told us during our Instagram LIVE earlier this month. Science and fire expert Ane Alencar from @ipam_amazonia urged consumers around the world to use their purchasing power—and their voices—to tell companies how important it is to source foods and timber in ways that protect forests and the Indigenous people who live in them. 🐸 One easy way to do this is to #FollowTheFrog for those essentials you can’t buy locally—such as coffee, bananas, tea, and chocolate. Those products that carry the Rainforest Alliance Certified green frog seal are grown in ways that protect forests (and sometimes in forests—coffee actually grows better in the shade of trees! ). 👉GIVEAWAY ENTRY-QUESTION: Have you ever planted any trees? Done trail work in a forest? Ever picked up litter while hiking? Or have you been lucky enough to support indigenous ecotourism projects in forests while traveling? Tell us in the comments and share this post to your stories to enter! 🎁 This week’s giveaway includes over $2,000.00 worth of sustainable and Rainforest Alliance Certified Goods to help this week’s winner lighten their environmental footprint. Including a @Nespresso X Vélosophy “RE:CYCLE” bike, made from recycled aluminum coffee capsules; @allegrocoffee coffee swag, @chocolove chocolate, @toms_of_maine soap bars; @Dovechocolate , @bixbyco , @rosaprimaroses , @TorieAndHoward candies, and Rainforest Alliance goodies! See full rules for entry on our website. Link in bio. 👆 #sustainableliving #rainforestalliance #savethetrees #forestconservation
Looking to lighten your environmental footprint? ‼️GIVEAWAY ALERT‼️ Tomorrow is the first day of our #FollowTheFrog campaign. For the next week, we’ll highlight how Rainforest Alliance Certified farms and forests contribute to a better future for people and nature—and how we as consumers can support positive change by choosing #RainforestAllianceCertified products *for things we cannot purchase locally.* We’ll also share other ways to incorporate Earth-friendly choices into your daily life. Although the actions we take as individuals may seem like a drop in the proverbial ocean, we mustn’t underestimate the collective influence we can exert as a global movement of conscientious consumers. The devastating crisis in the Amazon is an urgent reminder that we must transform global supply chains to protect people and nature from irreversible harm. In the absence of bold global leadership on climate, our very future depends on our ability to mobilize a broad, global alliance to lead the way. Conscientious consumers play a critically important role in that alliance—by catalyzing a vibrant culture of responsibility across food and fashion, we have already shaped a new agenda for forward-thinking businesses. 👉Starting tomorrow, we want to hear from you: How do you incorporate sustainability into your daily life? Over the next week, we’ll highlight essential ways to reduce your environmental impact and spotlight a few of our key crops. Each day will have its own sustainability-related question for you to answer and enter into our giveaway contest. 🌎 RULES: To enter, participants must 1️Follow us on Instagram. 2️Share at least one our posts from this week in your Instagram Stories. 3️Comment on at least one of our sustainability questions prompted in the captions of each day's post. 🐸Tag us @RainforestAlliance when sharing posts to your stories so we can be sure to find you! Entry period is Sept 22nd–27th; the winner will be announced on Sept 28th. Participants may enter twice a day—with an entry that answers a question and a Story share—with up to 10 entries possible per person for the week in total. 👉 CONT IN COMMENTS. Full rules in bio👆
On the eve of the #GlobalClimateStrike, global youth climate leader @gretathunberg teamed up with Guardian columnist George Monbiot for this rousing call to action: to stabilize our climate for a livable future, we must PROTECT, RESTORE, and FUND natural climate solutions (i.e., tropical forests, mangroves, kelp forests, sea grass )—while divesting from fossil fuels. WE are who we are fighting for, and this message sums up exactly how the Rainforest Alliance is doing it. #RainforestAllliance #FridaysForFuture #ClimateStrike #NaturalClimateSolutions #FollowTheFrog
The Amazon is still burning. In response, we extended our emergency fundraiser through the end of September. 100% of donations made via the link in our bio will be redirected to frontline groups in the Amazon. Now, in addition to our partner organizations in Brazil (see our Aug. 22 & 29 posts ), we are expanding the September fundraiser to make more of an impact in the Amazon by including: 🌳 @coica_amazonia_oficial : Pan-Amazon federation of Indigenous leadership representing 400 Indigenous communities across all 9 Amazon countries (and a Rainforest Alliance partner since 2017 ) 🌳 AIDESEP: Peruvian Indigenous leadership network and longtime Rainforest Alliance partner 🌳 DAR: An environmental and human rights group based in the Peruvian Amazon 🌳 OPAIC: Colombian Indigenous leadership federation 🌳 @fcdsorg : Organization preventing deforestation through community-centered sustainable development in Colombia If you’ve supported our emergency fundraiser already -- THANK YOU! If you want to do more to stop the crisis of deforestation and fires in the Amazon (and in other critically important ecosystems ), please visit our website to learn more about our on-going work with forest and farming communities! #RainforestAlliance #EmergencyFundraiser #Update #ActForAmazonia #SaveTheAmazon #FollowTheFrog (UPDATED 9/18/19 to reflect latest list of partner organizations included in fundraiser )
The Amazon is still burning. What is driving the surge of destruction in our planet’s largest and most important rainforest? Illegal deforestation, according to Ane Alencar, science director and fire expert for our Brazilian frontline partner organization @ipam_amazonia This is the direct result of bad environmental policy and enforcement, according to a broad consensus among scientists, global leaders, and many business leaders. Yet there is no end in sight to the fires. “What we have seen in the August spike were burns from areas that were deforested in May and June,” according to Alencar. “Newly deforested areas will still burn in the coming months.” Beginning in the mid-2000s, Brazil made great strides in reducing its deforestation through vigorous environmental policy and enforcement. Although progress stalled in this decade, monitoring and alert systems remained in place to aid law enforcement in catching and fining violators. Soon after taking office, however, Brazilian President Jair Bolsonaro conveyed the message that the Amazon should be opened up for exploitation and enforcement was no longer a priority––launching a land rush fueled by agricultural expansion, illegal logging, and unsustainable development. Yet there is another way. There are many, many examples of community-centered, sustainable development initiatives in the Amazon––including initiatives in Ecuador and Peru that we co-designed and implemented in collaboration with our Indigenous partner communities. This approach is built upon the understanding that the Amazon is a diverse and interdependent system that includes humans (but should not be dominated by us ). Insight is the spark that leads to transformation. And while despair is a natural response to the destruction and human suffering sweeping across the Amazon, that despair is a reminder of our connection to this precious place––whether or not we’ve set foot there. #RainforestAlliance #IPAMAmazonia #InstagramLIVE #SaveTheAmazon #ActForAmazonia
TODAY (Monday, September 9 ) at 1pm EST: Join us for an Instagram LIVE update from one of our frontline Brazilian partner organizations on the crisis in the Amazon. We'll be talking to Ane Alencar, Science Director of @ipam_amazonia — an organization focused on real-time monitoring of fires and deforestation in the Brazilian Amazon. The conversation will be hosted by Nigel Sizer, PhD., a tropical forest ecologist and Rainforest Alliance Chief of Programs. Conserving the Amazon through sustainable agriculture and community forestry is core to our mission. That’s why we launched our emergency fundraiser here on Instagram, with a commitment to redirect 100% of all donations made via the link in our bio to trusted frontline groups working to stop deforestation across the Amazon (including IPAM Amazonia ). The fires are still burning and the crisis is in full effect. We have extended this emergency fundraiser through the end of September. Please support this alliance for the Amazon and share the message with friends and family. #RainforestAlliance #IPAMAmazonia #InstagramLIVE #SaveTheAmazon #ActForAmazonia
Stopping deforestation means first and foremost transforming agriculture. As we’ve unfortunately seen with the Amazon fires, agriculture drives 80 percent of tropical deforestation — and it’s the second largest contributor to global greenhouse gas emissions — that’s why working with farmers has been at the heart of our mission for the last three decades. Thriving farmers and healthy forests go hand-in-hand. We train farmers in some of the world's most vulnerable landscapes to use climate-smart methods that protect streams and rivers, nurture soil health, and produce more crops — thereby reducing the need to cut down forests to expand cropland. An easy first step on your own individual sustainability journey and a way to use our collective power as consumers to support and demand sustainable choices from companies, whose sourcing decisions impact how hundreds of millions of hectares of land are managed, is to choose Rainforest Alliance Certified products for those essentials you can’t buy locally: such as coffee, bananas, tea, and chocolate. #RainforestAlliance #ClimateSmart #Agriculture #SaveTheAmazon #ActForAmazonia #FollowTheFrog
Show your love for the Amazon today. 💚 The fires are still burning in the Amazon, calling worldwide attention to the ongoing crisis of tropical deforestation. The massive global response to this crisis demonstrates a growing awareness of how essential the Amazon is to our climate future--not to mention the immediate safety and well-being of the Indigenous people who live in it. So what can YOU do? 🚨 As an emergency response, donate to frontline Amazon groups working to defend the forest. We have extended our Amazon emergency mobilization fundraiser for the month of September -- 100% of donations made via the link in our bio will be redirected to frontline groups fighting deforestation across the Amazon. 🌳 Consider becoming a regular supporter of the Rainforest Alliance’s work to protect the world's vulnerable tropical forests, including the Amazon; our approach is scientifically proven to be the most effective defense against deforestation and natural forest fires—but it requires deep, long-term collaboration between forest & farming communities and the public & private sectors. 📰 Stay on top of this story and keep sharing posts, tagging news agencies and influencers. The fires are still burning, so please don’t let this fade out of the news cycle. 🛒 Be a conscientious consumer, taking care to choose products from companies committed to responsible supply chains. Eliminate or reduce consumption of beef; cattle ranching is one of the primary drivers of Amazon deforestation. 🗳 When election time comes, VOTE for leaders who understand the urgency of our climate crisis and are willing to take bold action—including strong governance and forward-thinking policy. #RainforestAlliance #SaveTheAmazon #AmazonDay #ActForAmazonia #DiaDaAmazonia #GlobalAmazonDay
This is what long-term fire prevention looks like. On the left: a lush and healthy "working forest" in Guatemala's Maya Biosphere Reserve—managed by our community partners for more than two decades. These communities have created a vibrant forest economy powered by small and medium-sized businesses designed to conserve the forest. There are very few fires in the community-managed concessions due to their prevention systems. Everything they've accomplished (net-positive reforestation, according to scientists! ) rests on a foundation of reverence for the forest that surrounds them. On the right: land on the other side of the Guatemala-Belize border. This land, which is not under community management, bears the scars of slash-and-burn agriculture and deforestation driven by livestock production and illegal logging. If a picture is worth a thousand words, then this photo tells the story of how we are working at the intersection of agriculture, forests, and business to achieve our vision of a world where people and nature thrive in harmony. #RainforestAlliance #Guatemala #MayaBiosphereReserve #FollowTheFrog #ForestFires #SaveTheAmazon #ActForAmazonia #PrayForAmazonia #FightDeforestation #FollowTheFrog 📸: @sergioizquierdophoto
As we have seen in the Amazon, there is simply no way to stop a forest fire once it burns out of control. The best way to stop fires, therefore, is to prevent them before they start. That means transforming a global supply chain that fuels “slash-and-burn” farming (and rewards shareholders for environmental destruction ). The solution is a long game: the development of healthy rural economies in and around the rainforest that reward sustainable land management. This approach requires deep collaboration between farmers, forest communities, business, governments, and scientists. It also depends heavily on consumers, who play a critical role in making responsible business the new normal (by demanding sustainably produced goods ). This is the heart of our strategy. We invite you to become part of our growing global alliance for people and nature. We can only succeed together, and we cannot afford to fail. Photo: Josué Avila, Amazon rainforest guide. Sani Kichwa, Rio Napo, Ecuador. #RainforestAlliance #ActForAmazonia #PrayForAmazonia #SaveTheAmazon #FollowTheFrog
In light of the urgent demand for additional resources on the ground, as well as requests by many in our community to keep the momentum going, we are extending our Amazon emergency mobilization fundraiser. For the month of September, 100% of donations made via link in bio will be redirected to frontline groups fighting deforestation across the Amazon. If you haven’t donated yet, we urge you to contribute to their critically important efforts, including: ➕FIREFIGHTING: Training community fire brigades in the critical crisis regions and building capacity for firefighting units in the 10 most threatened municipalities. Stopping fires while they are small is critical, since they are nearly impossible to douse once they spread to a large area. ➕MONITORING: Beefing up independent monitoring of deforestation and disseminating real-time updates to key stakeholders. One of the frontline groups we’re working with, @ipam_amazonia , has created an app that allows Indigenous people to report fires and deforestation in their territories as they occur; this fund will support access to this technology. ➕TECHNICAL GUIDANCE: providing reliable analysis and action recommendations based on this real-time information for Amazon communities, government agencies, civil society organizations, and the news media. ➕SUPPORT FOR ACTIVISTS AND LOCAL LEADERS: providing logistical support and security measures for local community leaders (who are facing death threats and other dangers ) convening throughout the region. ➕RESTORATION & ADVOCACY: in the recovery phase, technical assistance to restore the ecosystem and advocacy to advance strong policies that support the development of a sustainable forest economy. ICYMI, last week we completed the first transfer of USD $500K to a special fund created by our frontline partners in Brazil to receive and transparently manage the resources to support the above tactics. #rainforestalliance #actforamazonia #prayforamazonia #savetheamazon
📣 [Sound ON] As we approach the weekend, we encourage you to take some time to nourish your soul, get out in nature, and recuperate from the devastating developments of the past few weeks (Here’s a video of a healthy, well-managed part of the Ecuadorian Amazon to get you started ). We are doing the same, so that we can return in a few days to continue with our Amazon crisis mobilization.
Preventing fires and stopping deforestation in the Amazon—as well as in other critically important rainforests in the Congo Basin, Southeast Asia, and Central America—is a long game. Let us all take care of our mental and emotional health so that we have the stamina to stay engaged—for we cannot afford to give up in the fight of our lifetime.
❕[Deep breath] As reported in @nytimes today, the Amazon is in imminent danger of ecosystem collapse, threatening the livelihoods and cultures of the Indigenous people who live there (as well as countless plant and animal species ). We are counting on you, our alliance, to help us spread global awareness and generate even more momentum for action🙏 (link in bio ).
From the article: <
🙏THANK YOU🙏for sharing, donating, and challenging others to grow our crowdsourced emergency fund for our 5 trusted frontline partners defending the Brazilian Amazon and its people (see post from Aug. 22 for more info ). We have just made our first transfer of USD $500,000 🙌 to a special fund created by the frontline groups to receive and transparently manage the funds. There are 3 DAYS LEFT 📣 to contribute (link in bio ). After the close of August, we will send the remaining funds to Brazil. Many of you have asked: How does donating to the Rainforest Alliance help fight the fires in the Amazon? This past week, our Brazil team worked diligently with our frontline partners to create an action plan, and we are now mobilizing for immediate implementation. That plan includes: 👨🏽🚒FIREFIGHTING: Training community fire brigades in the critical crisis regions and building capacity for firefighting units in the 10 most threatened municipalities. Stopping fires while they are small is critical, since they are nearly impossible to douse once they spread to a large area. 🔎MONITORING: Beefing up independent monitoring of deforestation and disseminating real-time updates to key stakeholders. One of the frontline groups we’re working with, @ipam_amazonia , has created an app that allows Indigenous people to report fires and deforestation in their territories as they occur; this fund will support access to this technology. 👷🏽♂️TECHNICAL GUIDANCE: providing reliable analysis and action recommendations based on this real-time information for Amazon communities, government agencies, civil society organizations, and the news media. 🛡SUPPORT FOR ACTIVISTS AND LOCAL LEADERS: providing logistical support and security measures for local community leaders (who are facing death threats and other dangers ) convening throughout the region. 🌳RESTORATION & ADVOCACY: in the recovery phase, technical assistance to restore the ecosystem and advocacy to advance bold policies that support the development of a sustainable forest economy. We will continue to provide updates as things develop. Satellite image: NASA Earth Observatory, Aug 15-22 🌎🙏🌳 #actforamazonia #rainforestalliance
🙏🏽🙏🏿🙏🙏🏻🙏🏽 A heartfelt THANK YOU to everyone who has donated, shared, amplified, and reached out to express anguish about the Amazon fires, concern for the communities who call it home, and love for our wondrous planet. 😭🌎 In less than 2 days, we have raised $310,670 here on IG for 5 Brazilian organizations on the front lines of the fight to protect the Amazon and the human rights of the Indigenous people who live there 🙌🏽 (see previous post ). The response has been both overwhelming (pardon us for taking longer than usual to respond to requests and queries ) and deeply encouraging. ✨ It feels like so many people are awakening to our interdependence with nature; to the integrity and beauty of Indigenous land stewardship; and to how harrowing our climate future will be if we lose even another 20% of this majestic rainforest. 🌳 Some of you have asked: are the fires still burning? The answer, unfortunately, is YES—the Amazon is in fact burning much of the time. What we are seeing in Brazil is really a spike in a terrible ongoing crisis that we have been fighting for years. The Amazon is huge beyond our imagining: it takes 5 hours fly over it in an airline jet. So it makes sense that protecting it will require massive global collaboration and sustained investment over time. If there is one thing we can ask of all of you who have joined us recently, it is this: stay with us on this journey of wildly unreasonable hope. WE are our most powerful weapon in this war between nihilism and possibility, and we can accomplish miracles together if we truly commit to transforming both our world and ourselves.💚 (continued in comment )