raraPR is a PR, digital & branding agency. We elevate brands & share stories for creative businesses doing good. STYLE • SUSTAINABILITY • SUBSTANCE.
raraPR is a PR, digital & branding agency. We elevate brands & share stories for creative businesses doing good. STYLE • SUSTAINABILITY • SUBSTANCE.
NEW BLOG POST// WHY DO PR RESULTS TAKE SO LONG? I start getting the heebie jeebies when potential new clients ask questions like ‘why do PR results take so long?’ Rome wasn’t built in a day couldn’t be more appropriate when turning your attention to PR. PR is made of tough stuff. Things like building your brand, refining your brand position, identifying your target audience, developing your key messages, unearthing news, securing coverage influencing perception and behaviour…that all takes time. These are just some of the questions I’ve had this week alone… How fast will I see PR results? Can you achieve media coverage in two months? Why not? Do you pay for media coverage on my behalf? Should I buy advertising or PR? How many coverage hits will I get in 6 months of PR? Will my sales uplift during the PR campaign? Can you guarantee placement in these publications? If I don’t see coverage will you compensate me? Can you get me on the front cover of Ragtrader? There are a multitude of reasons why such questions make me a tad ‘boggle-eyed’. Isn’t it ironic that the PR industry, which is one centred around communication has done such a poor job of communicating exactly what PR is. It’s quite baffling that so many clever marketing managers or entrepreneurs who have nailed product, team-building, customer experience, social media and digital marketing have absolutely no idea how PR works, how long it takes, why they need it, how to value it and what to expect and so on. >> full blog and answers to these common questions via the link in bio.
RARA STUDIO// Meet Mark Tuckey. The man who makes coveted furniture that Australia has come to know and love. This is a man who has led a life of adventure and creativity. He hails from Sydney’s northern beaches with solid Melbourne time and global stories that only the youth of the 70s can tell. His career started off in fashion, which led him to ceramics and textiles and then to restoring un-loved furniture only to re-imagine them into treasured pieces for homes around the world. Nearly 30 years later and a team of 50 or so, he still signs off on every custom-made creation. Mark and is team are fun to work with and we love what they do - relaxed, useable, beautiful timber pieces, design-driven and sustainably minded. All about it. #raraPR
We’re a boutique PR agency with big agency and big business credentials. We can swing both ways. But what we’re drawn to most is when the work that we do can actually change a life. Or contribute to a family’s economic well-being or help to teach someone to be more self-sufficient with their approach to PR. We love brave, independent creatives who take leaps to nurture their business daily. We love the underdogs (we are underdogs too! ). We love building communities around nurturing local design and locally made. When you support small business, you support someone’s dream. Tag a business you think needs to hear this today or who you think we should know about. #raraPR
HELLO RARA// A line up of lovelies by a ceramics studio we love with almost the same name as us. You can find RARA Studio pieces which are designed, hand-built and painted by Aliça Rose Tibbs popping up at all the good markets. Aliça creates unique, functional pieces for the home and to wear, using a range of clays and hand building techniques. Each piece is one of a kind, with the marks of the maker celebrated, forming the texture of the work. ✨ @melbourne_ceramics_market @bigdesignmarket @emuplainsmarket (? )
SPOTLIGHT on talented Melbourne artist and life-drawing community builder @katbakboogie . This is life through curves, poetry and prose in the most meaningful yet minimal way. This is talent.
NEW BLOG// [full blog post via link in bio] ✨ PR (and advertising ) is centred around finding people’s pain points and subtly making them feel worse. PR and information are not separate. PR is angled at making you feel like you need something in order to feel this. Or in other words PR makes you feel shit. Now that we’re all aware of the PR industry’s machinations and dark side; let’s ponder together how we can sprinkle our own magic PR dust in our own businesses of sharing stories to really do good for humanity. Proper good. The solution? I actually don’t have all the answers on this. But I do know that I am fortunate enough to be on the inside of this business of PR. We can unearth the stories to tell. What stories do you want to hear more about? What are the stories that would make you feel good? What are the stories that would energise you and inspire you to live your best life? I’m personally drawn to people who are not perfectly PRd. Who don’t always have their shit together. Who possibly haven’t had the biggest year of business wins but who still made progress towards their goals, and who are open about how they overcame their challenges to get there. Let’s together be more open about micro success and our big, fat challenges. Let’s be shining examples of life as a brumby in the wild in the unforgiving Australian bush, and who from time to time (or often ) get stuck in the mud. Let’s together be brands and businesses who are willing to share the highs and the lows behind the stage curtain so that together we can all help each other in our creative and financially fulfilling pursuits and enjoy life along the way. >> link in bio for the full blog on this. ~jx✌🏼🌏 #raraPR
MEETINGS// A little peep behind the scenes at Mark Tuckey HQ in Thornbury. This is the heart of where all the goodness happens for an iconic yet progressive furniture brand design lovers have loved for decades. It’s such a privilege to be able to step behind the styled showroom floor and see the making happen. Sweat, sawdust, and the aroma of timber. Taking it all in.👌🏼 #recycled #sustainability #australiantimber #furniturewithintegrity #marktuckey #thornbury
THERE’S A THEORY that suggests PR people love being in the limelight. That they’re show po’s at parties every other night, air kissing and making sure they’re seeing being seen in their vertiginous heels and leopard print. While there are some unavoidable parallels on the type of traits you need to be successful in PR; the distinct description above includes none of them. Actually we are quite partial to leopard print. But we’ve always preferred to go quietly behind the scenes. Avoiding the camera while we place others in front of it. We choose quality time with friends, family or clients over events. But we definitely need to get out from behind the desk more often and share more of who we are. We’re always telling clients not to overvalue under PRing themselves; and so hello. Meet Mel and Kayla; two great gals who have made a valuable contribution to raraPR in helping us get to where we are this year and beyond. 💫
COPYWRITING// A fancy creative agency word for writing words that read well and have cut-through. Good copy will never go out of fashion. And now that content gatekeepers no longer exist, you can now share your story across a multitude of platforms. But if you’re a little gun-shy on copy and you’re not quite ready to jam on it for yourself; be sure to get in touch and let us share your story for you. 📄 #raraPR
RARAHQ: WORKPLACE-WELLNESS// Big business has realised that productivity declines drastically if a workplace is toxic; which is why the wellness market is now worth $60 billion (ft. performance coaches, fitness, zen experts and technology that encourages calm ). Small businesses were often created to move away from such environments; however equally so the pressures of running or working in a small business can take its toll on your health too. And you’re probably not alone in planning for good self-care measures for you and your team when you ‘just have more time in the future‘! However it’s oh so important to initiate what you can do now; even if it’s a small business version of self care for you and yourself. Things like clean eating, decluttering, physical activity, fulfilling connections with others, respectful boundaries, connecting with people in the same boat and deep breaths all help on a do-able scale for small business. So for those running or working in a small business and who come up against things like isolation, high intensity projects, limited cash flow, conflicting time pressures, minimal support crew, late nights followed by exhaustion, finding the right staff mix... (missed any? ) When it comes to building a prosperous business that feels good to be in we want to hear about the things you do to add a touch of self care for you and your small business. Some of the things we do are: 01 Declutter to create more clarity and creativity. (pictured here, our home/kitchen work space as captured in its best state by @thedesignfiles ) 02 Take three deep breaths to slow down the heart rate and decrease cortisol 03 Do something creative and meaningful that gives back to someone else in business 04 Listen to inspiring podcasts 05 Get outside for some physical activity, to take in nature, and immediately remind ourselves we are human beings as well as human doings. Go on then, tell us what you do to create good wellness-work culture in your small (or big ) business.
SBS//PAMPA: Meet industriously, creative business @wearepampa . They make beautiful homewears and textiles immersed with generations of artisan knowledge and skill. Many of the interior design lovers out there will well and truly be aware of this woven textiles brand passionately reviving Argentina's lost weaving traditions. But for those who don’t, their business story kicked off in 2013 with photographers Victoria and Carl. The couple work directly with skilled makers, loomers and weavers in remote and rural Argentina to bring the finest-quality woven textiles to Australia and homes around the world. As well as textured loom cushions they make a collection of throws and blankets, and rugs in a variety of sizes. Check out the minis which can double as wall art. When you purchase from PAMPA you’re helping them to trace the map that connects Argentina’s talented artisans with the global community. Be sure to stop in and visit their showroom if you find yourself in Byron. #wearepampa Pic Credit #1 @wearepampa Pic Credit #2 @almostmakesperfect
PATIENCE// When you buy time with a tiler you buy new tiles being placed on a wall with some grout thrown in for good measure. You bought, you see, done, enjoy (Heel kicks for tiles in our new Studio right now btw ). But when you buy time with a PR consultant you buy the opportunity to reach new audiences through the media including social media. This helps to build awareness, legacy and impact. It leads to social proof that you exist, that you matter and shares the story behind why. PR works away at ensuring your business remains relevant, known and connected. Without PR (self-managed or not ) it is almost impossible to shine in the best possible way. But PR is not a once and done job. It’s happening (with or without professional PR ) for as long as your business is in existence. And so therefore I am drawn more and more to talk about one very important thing, PATIENCE. That’s the magic word that should always go hand in hand with PR. I understand why patience is hard because so many of us want results fast. We live in a now society where we want instant gratification and where recognition is life. But patience is absolutely the foundation of good PR and the superpower of successful brands. Here are 5 reasons why PR requires patience. 01 PR is full of rejection. There’s a whole lotta equally wonderful businesses competing for the same space and the same consumer attention. It’s a tough sport. This is also why PR results when they do come should be treasured. 02 Media coverage is not guaranteed. It takes a lot of BTS effort to generate interest, story build, research and influence behaviour. Sometimes, miraculously, it does happen quickly, but this is not often the case. 03 Just like a good friend, relationships take time to cultivate. Media don’t instantly fall in love with your brand. And if they do, that doesn’t mean they want to write about it in an instant. 04 Media are people and audiences on social media are people and people cannot be controlled. Media shift through thousands of pitches they receive every day. Ultimately it is up to them. 05 You can’t expect 20 years of results in 20 minutes of work.
RARA STUDIO// PR with purpose is our passion so it’s with great honour that we peep out from underneath the canopy and share more about the important projects our clients are hard working away on. Combined with sharing our efforts in helping them to reach their goals. We’ve been collaborating with Team DECJUBA to unearth the message about how you can get on-board to enable DECJUBA to support The Hunger Project. (Be sure to check out their limited edition THP products which pop-up from time to time and with all profits donated ). THP is a not-for-profit organisation committed to ending global hunger. The project recognises that global change is most effective when communities are trained to be self-reliant. So that’s exactly what The Hunger Project does. THP with the support of its partners, including DECJUBA train women to give them the confidence to be the change in their community. The education they receive unlocks their mindset on big things being possible if they work together. DECJUBA x THP helps women to learn that they can evolve, sustain and regenerate their communities. By buying a tee or tote we’re able to contribute to epicentres being built that educate women on everything from how to build their own home to growing and caring for produce. The stories behind DECJUBA in their efforts to make real change give me goosebumps when I drive to, walk through, pitch for and just generally come in contact with DECJUBA. As a team DECJUBA is committed to real, sustainable long term change that will impact lives. And we’re proud to be a part of that, every little bit helps. ~ jx #bethechange #decjuba #decjubaxthp #thehungerproject #causePR #PRwithPurpose
BLOG// PR is expensive if you take on a plan you can’t afford. Definitely go with a PR approach that you can sustain for the long term or up-skill yourself or your team to manage PR in-house until you’re ready to outsource it. ☝🏼Link in bio. Where more to the point, we’ve written about how PR adds value. ✨
PRODUCT LOVE// Making being organised look good is @georgeandwilly . Yep, only a matter of time before there’s some G-Will in our own studio (c’mon Santa 🎅🏼 ). We applaud this New Zealand born, globally shopped creative product agency. Timeless design and honest materials. Simple and functional signage and wall mounted lettering options that keep you inspired in the space you work. Big ups from us. 👊🏼🥝
SERVICES// The stories behind brands have been an obsession of mine not too long after I wore rara skirts and had permed hair. I was ten. Branding, magazines and design; fascinated me and had an unstoppable magnetic pull. I was drawn to an industry that at times (a lot ) I’ve wrestled with. And this truth remains today. There is much that I loathe about social media, yet a huge part of what we do at raraPR is working in the world of digital marketing and social media. Without social media we wouldn’t be able to share important stories as easily for ourselves and our clients. So as much for my own peace of mind as it is for yours, here are the pros of social media with all of its incredible storytelling capacity. 01 It gives artists, creators, makers, freelancers and businesses of any size the ability to share what they’ve built with the world, anytime, anywhere to increase the visibility of their product and drive demand. 02 It democratises the availability of information. And where would be if we couldn’t Wiki or Youtube the answer to all of life’s important questions?! 03 It democratises influence. The tightly held campaign images of multi-national fashion and beauty brands (or any brand ) and secrets of celebrities are no longer as relevant as decades past. The power is with the people. 04 It helps to connect like-minded people with the same interests to build communities and increase connectivity. We know that the opposite of this is also true. 05 It fosters self-expression, which promotes a sense of wellbeing. In a business sense it allows you to personalise your brand and directly connect with your audience. 06 It helps to overcome geographic boundaries. Digitally drop in on your friend living overseas anytime or work from and with people in every corner of the world. 07 It unlocks infinite ideas to nourish the flow of creativity and curiosity. 08 It increases the speed of micro niched news and advertising so we’re more likely and more often able to see what sparks our interest. So join us in celebrating the good of social media. Or just ask us to manage yours for you! ⚒ ~jx
RARA STUDIO// We’re so very proud to be working with @mark_tuckey the iconic Australian furniture brand dedicated to creating timber furniture designed with values we’re drawn to - integrity, simplicity and strength. We’re equally energised by the fact it is furniture made from recycled and sustainably managed timbers. Pictured here is a lovely line-up of Egg Cup Stools at the #MarkTuckey Thornbury Showroom. ⚒👌🏼 . . #raraPR #marktuckey #sustainablefurniture #ethicallymade #integrity #simplicity #australiandesign #australianfurnituredesign #timberfurniture #eggcupstools #welove #thornbury #showroom #melbourne
PR is known for being one of the most stressful jobs in all of the land. Apparently it’s ranked as being even more stressful than a brain surgeon. Or up there anyway. There’s a saying about working in PR which goes a little something like this... ‘Working in PR feels like you’re trapped in a house that’s on fire, with crazy people all around you, everyone is demanding more of you, yet no one is listening or understands what you’re saying or doing. The house is owned by an impossibly difficult landlord. But wait, there’s a bike. The bike however, is on fire too. ‘ And sadly I can relate to this entirely. And that is why raraPR was created. And this is why we aim to do things differently. PR is still a high intensity game. But we’re always evolving and learning ways to do things better for us, our community and the world around us. Thank you @stevejobsok for the encouragement that having a dream to do things differently might sound crazy to some; but with fixed determination, grit and a finite mindset it is very likely to happen. ~jx
CLIENT LOVE:// Taking in all the shapes, straight lines, texture and timber love at the stunning new @mark_tuckey Showroom. ⚪️🙌🏼
CURRENT VIEWS:// Team rara is in media pitch and copywriting mode today. 🐝Deconstructed raw vegan Maxi-Bon by @chellessoulfoods personally getting me through a hefty task list ~ jx
NEWS//: So proud to be working with @suzanne_grae on a very special project championing body positivity and celebrating various shapes, sizes, stories and diversity in fashion campaign imagery. As a mum of three girls and pushing through my own body image acceptance challenges daily; it’s important. Oddly not something that retailers collectively have shown to be very authentic or progressive with. Yet being able to see yourself in campaign imagery is what resonates and is relevant to shoppers now, possibly always. // Somehow, some dude back in the 50s decided that what makes up 1% of female body proportions naturally, should be 99% of what we see in advertising. This is still the true of today. But progress is emerging. // Retail is a tough trade to be in; but there’s no stopping this iconic Aussie brand (shopped by women of all ages at different stages of life ) and its on-going success having recently celebrated 50 years and an exciting product path ahead. // This project also holds a huge amount of sentimental value because @suzanne_grae is part of the Sussan Group. It’s where the 27 year old version of me landed my dream job as National PR Manager for @sportsgirl . It’s truly an honour to be back in the fold with a business that is owned by a woman, creating product for women. It’s where I was lucky to learn from fearless retail powerhouses including Naomi Milgrom, @elleroseby , @katielyndenrees , Prue Thomas and the undeniably, incredible and unforgettable @maryportasofficial . #bodypositivity #retailmarketing #thebutterflyfoundation #lifesbrighteringrae . 📷: @lizsunshine
CLIENT LOVE:// 👋🏼 Very good looking desk pads to keep you diggin’ by our fave goal setting (and keeping ) journal makers @migoals . // When you’re legitimate fans of your clients and all that they create and make, life is good. // #MiGOALS #qualitystationey #beautifuljournals #qualitygoalplanners #diaryplanner #productPR #migoalsdiaries #deskplanner
THIS WEEKEND:// ✨The @melbourne_ceramics_market is happening again this weekend, Saturday and Sunday. When it comes to supporting local creators and makers we’re font, line and centre. Being creative, running a business, working in retail and pulling a stall together is a noteworthy achievement; so be sure to hot-shoe-shuffle your way there and celebrate all the goodness. Just don’t beat us to the minis by @ohheygrace ⚪️.