Lauren Bath | Australia (@laurenepbath)

Sep 2019

I uploaded an IGTV post yesterday that shares probably the biggest truth bomb I have when it comes to growing your Instagram account. So many people ask “how do I get more followers on Instagram?” But they’re often not truly thinking about what they bring to their audience. One exercise that I have all of my clients do when they get their Instagram workshop is to take a cold, hard look at their account and answer this question: “Would I follow this account?” Instagram is saturated now. It’s not enough to post some pics or selfies or whatever and expect the followers to flock to you. If you want people to engage with your account you have to give them real value! Think about your favorite Instagram accounts. What makes them great? What makes you go and type in their username when you haven’t seen a post for a few days? I guarantee it’s content! You love what they give you. Whether it’s images, video, recipes, health tips, cat memes, jokes, eye candy or career inspiration... something resonates! Be THAT to YOUR audience. Catch my IGTV if you missed it and comment with your favorite Instagram account and why it’s your fave - I’m curious to put my theory to the test. ❤️ @thetravelbootcamp #thetravelbootcamp . . . . . #Namibia #Sossusvlei #NamibDesert

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